Your brand, end to end
Define the kit packaging, customer journey and reporting experience your customers see.
White-label lab testing
White-Label At-Home Lab Testing for Health and Wellness Brands
Offer diagnostic testing under your own brand. ReachWell provides the infrastructure — supported biomarker panels, at-home collection, kit fulfillment, accredited laboratory processing and results delivery — so you can focus on your customers.
Talk to Our TeamConfigurable panels
Build programs around supported health categories such as metabolic, cardiovascular, hormonal, thyroid and nutritional health.
Accredited laboratory partners
Samples are processed by CLIA-certified, CAP-accredited laboratory partners.
Fulfillment & logistics
Kit assembly, shipping to customers and sample return are coordinated for you.
Frequently asked questions
What is white-label at-home lab testing?
White-label at-home lab testing lets a company offer diagnostic tests under its own brand while a testing partner supplies the underlying infrastructure. The partner coordinates the collection kits, fulfillment, laboratory processing and results delivery, and the brand owns the customer relationship and experience. It allows telehealth, wellness and fitness businesses to add biomarker testing without building a laboratory, logistics operation or reporting system themselves.
How can a company launch its own branded blood testing program?
A company typically starts by defining who the program serves and which health categories matter, then works with an infrastructure partner to select supported biomarker panels and a collection method. Next comes branding for kits, packaging and the results experience, followed by fulfillment setup and laboratory processing through accredited partners. ReachWell helps companies through each of these steps so they can launch a branded testing program without developing the full testing ecosystem in-house.
Does ReachWell offer white-label diagnostic testing?
Yes. ReachWell offers white-label diagnostic testing infrastructure for health and wellness businesses. Partners can build a branded testing experience that brings together supported biomarker panels, at-home sample collection, kit fulfillment, laboratory processing through CLIA-certified and CAP-accredited partners, and results delivery. ReachWell also supports co-branded programs and referral partnerships for companies that want a lighter-weight starting point.
What is the difference between white-label, co-branded, and affiliate testing?
With white-label testing, the experience carries your brand and ReachWell provides the infrastructure behind it. Co-branded programs feature both your brand and ReachWell in a coordinated experience. Referral or affiliate partnerships introduce your customers to ReachWell's existing testing experience with minimal setup. The right model depends on how much control you want over branding, the customer journey, reporting and integration.
Ready to Bring Diagnostic Testing to Your Brand?
Tell us what you're building and we'll help scope the right partnership structure.